PRINCIPLES
MY PRODUCT DESIGN APPROACH
Product design to me is about having empathy for the user’s experience from start to finish. By understanding how a user interacts with a product (from finding to purchasing to using to disposing) and how the product exists in a user’s broader societal and cultural context, my product design process blends traditionally hard & soft skills into a holistically-designed product experience with the user always at the center.
ANATOMY OF A PRODUCT
Product development is about more than just the product itself – it requires a holistic approach with empathy for the consumer at the core.